2024 Toyota Prius Prime

Starting at $32,975

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Model Highlights

2024 Toyota Prius Prime for Sale in Columbus, NE

The 2024 Toyota Prius Prime is the smart choice for drivers who want the flexibility of electric driving and the confidence of a gasoline backup. This plug-in hybrid hatchback combines exceptional fuel economy, cutting-edge design, and intuitive tech to deliver a bold new era of efficient driving. Explore everything the 2024 Prius Prime has to offer at Gregg Young Toyota of Columbus, proudly serving Columbus, Fremont, Norfolk, and surrounding Nebraska areas.

Plug-In Performance & Efficiency

The Prius Prime delivers an impressive all-electric range for daily commutes, plus hybrid power for longer journeys — no range anxiety here.

  • 2.0L 4-cylinder plug-in hybrid system
  • 220 combined horsepower
  • Up to 44 miles of EV-only range*
  • EPA-estimated 52 MPG combined in hybrid mode*
  • Regenerative braking and EV, HV, and Auto drive modes

*EPA-estimated range varies by trim and conditions.

Head-Turning Design

The 2024 Prius Prime features a sleek, futuristic profile that blends aerodynamic function with sporty elegance. A modern hatchback never looked this good.

  • LED headlights and taillights with sequential turn signals
  • Available 19-inch alloy wheels
  • Low, wide stance with sculpted body lines
  • Available fixed glass roof on XSE Premium

Modern Interior & Advanced Technology

  • 8-inch or available 12.3-inch touchscreen display
  • Wireless Apple CarPlay® and Android Auto™
  • Available digital rearview mirror
  • Qi-compatible wireless charging pad
  • Available SofTex®-trimmed heated and ventilated front seats

Toyota Safety Sense™ 3.0

Safety comes standard with the latest version of Toyota’s advanced driver assistance suite:

  • Pre-Collision System with Pedestrian Detection
  • Full-Speed Range Dynamic Radar Cruise Control
  • Lane Departure Alert with Steering Assist
  • Lane Tracing Assist
  • Proactive Driving Assist and Road Sign Assist

2024 Prius Prime Trim Levels

  • SE: Efficient and well-equipped with standard 8-inch touchscreen and Smart Key
  • XSE: Adds 19-inch wheels, SofTex® seats, and enhanced style
  • XSE Premium: Top-tier trim with larger display, JBL® audio, and glass roof

Why Buy the Prius Prime at Gregg Young Toyota of Columbus?

At Gregg Young Toyota of Columbus, we’re here to help you plug into savings and long-term reliability. Our team will guide you through plug-in hybrid ownership, charging options, and available incentives — all with a personalized approach tailored to your needs.

Start by browsing our new Toyota inventory, reviewing vehicle specials, or applying for financing online. Want to trade in your current vehicle? Use our trade-in tool for an instant estimate.

Contact us or visit our Columbus, NE showroom to test drive the 2024 Toyota Prius Prime today.

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